Event Recap: SCAD Design Challenge

Taken from HelpingHart.com

Last Thursday, I was invited to an event held by students at the Savannah College of Art and Design (SCAD) in Atlanta. The students partnered with Hartwell Industries (a leading designer and seller of decor and blank garments) for the design challenge. The event was held to help raise awareness for the "Helping Hart" initiative. Fashion, graphic design, and advertising majors worked in teams for 72 hours to transform apparel from Hartwell into an original design that will be sold on HelpingHart.com (for every garment sold, Hartwell will donate a new garment to charity.)

Students submitted and presented their designs to friends, family, guests and a panel of judges including David Arnold (The Partnership), Michel Boyd (SmithBoyd Interiors), Angela Church (Hartwell Industries), Allison Mitchell (Jezebel Magazine) and Laura Cochran Nay (fashion blogger, Miss Beanie.)  Each submission was evaluated on creativity, apparel use, design technical ability and presentation overall. The winning team received a cash prize, a trip to New York to spend a day at Spiegel, learning about how a fashion house operates and Hartwell products.

Also, a Fan Favorite competition will take place on Helping Hart’s Facebook page where you can vote on your favorite submission.  Voting will run through May 10 and the winning group will receiving a cash prize and products from Hartwell.

VOTE HERE

Check out the winning team's design as well as the other design teams.

Photography by #carlosphoto

Photography by #carlosphoto

Photography by #carlosphoto

Photography by www.maldonadocarlos.com

Photography by #carlosphoto

Photography by #carlosphoto

*The Winning Team's Design* Photography by www.maldonadocarlos.com

Photography by #carlosphoto


*The Winning Team* Photography by www.maldonadocarlos.com

Blogger, Tiffany Style & I

Bloggers, Laura (Miss Beanie), Tiffany (Tiffany Style), Allison (Jezebel Magazine) & I

Laura (Blogger, Miss Beanie) and Allison (Jezebel Magazine)