A Conversation with the RealReal: High-End Luxury Reseller

There was once a time in the country when talk of high-end luxury items included talk of item scarcity and high price tags. Because of this, it was once uncommon to own these items for the average consumer. However, the recent explosion of the resale market for luxury items is making for a different reality. The RealReal is a leader in this new $6 billion-dollar market.

The company operates on the consignment business model. Clients turn over high-end items they no longer wear to the company. When the item is sold, both the company and the client receive a portion of the proceeds.

The company has been responsible for eight million items sold through consignment. These items include clothing, fashion accessories, and household items. The sales have taken place on the company's website and through stores located in Los Angeles and New York. The company is currently valued at $450 million.

The chief merchant for the RealReal is Rati Levesque. Recently, Ms. Levesque took a moment to share some thoughts about the RealReal…

 

How Would You Characterize The Service You Offer To Customers

I view our services as a gateway drug of sorts for our customers. Individuals who in the past could not own an item manufactured by Louis Vuitton can now do so at a lower price. The customer purchases a product from us that exceeds all expectations they possessed prior to the purchase. The customer will then want a Louis Vuitton bag to go with the item.

There Is No Stigma Attached To Items Being Second-Hand

A favorite concept of mine is the luxury item life-cycle. Items are crafted with quality, customers make good purchases, then customers resell the item. These luxury items are maintaining a decent value for resell purposes. This causes more individuals to view their purchases of these items as investments more than idle purchases.

How Do You Help Customers Understand The Process

My job as a merchant for RealReal is to educate clients and customers. I provide advice on what is hot, and what is not. I also tell clients what a good idea might be to sell at the present time and what they should perhaps hold onto for the time being. We are numbers crunchers that pull data constantly. Our prices are adjusted according to supply and demand, so this is important to communicate to clients.

What Item Has Performed Well Lately

Over the last two-and-a-half years luxury watches have been selling really well. The interest of millennials in these watches have really been on the rise. Top-tier brands have sold in high numbers to the younger generation who have even shown an interest in vintage brands.

What Brands Are Doing Well

All classic brands have performed well for us. Individuals have a desire to craft a look that separates them from the crowd. The social media age was beginning to make everything look the same. People are in search of unique items that are authentic.

How Do Stores Maintained By The Company Function

Our stores in a lot of ways are mini-warehouses. This is because every item in the store is also available for purchase on the website. Every item in our brick and mortar locations have a chip in them for immediate location. When a customer in a store takes an item into a room to check the fit, the status of the item will immediately change to "on hold" online.


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Low Key Outfit Ideas For The Work Christmas Party

Most families are looking forward to Christmas with excitement. The attitude in the office is often similar. Coworkers and clients regard the Christmas party as one of the biggest – if not the biggest – social event of the year. Indeed, the party gives your management team the opportunity to thank everyone after a long year of projects and hard work. Additionally, employees expect to be entertained, as it’s a way for everyone to relax before the holiday and let go of the stress they’ve accumulated throughout the year. Besides, it’s the ideal occasion to get to know employees you don’t usually work with or see – such as that remote worker, for instance. You can be sure that most teams develop stronger bonds and connections during the party than during any team building workshop!

But, ultimately, for employees, the Christmas party gives you the chance to shine and look your best without having to wear your typical office outfits.

Something simple but effective

Should you buy an extravagant party dress for the occasion? While it might be tempting, you need to be realistic. You may not have many opportunities to wear a fancy party dress. Instead, you can opt for a different approach that ensures you’re not wasting your money on clothes you can only wear once. A maxi dress is a perfect alternative to the expensive party dress: It can combine the ideal mixture of casual wear and elegance, making it appropriate for most occasions. If you don’t have any adequate maxi dress, click here to see a selection of trendy and not summery dresses. Indeed, you can’t decently turn up to a Christmas party wearing a beach dress with a palm tree pattern!


Beautify yourself!

When it comes to beauty, less is always more, especially in a work environment. Indeed, leave the dramatic smokey eyes and glitter nails to a night out between friends. Your office Christmas party needs a different kind of attention. Beauty salons tend to get overbooked during that period, so make sure to plan your appointment ahead, so that you can get your nails or hair removal done professionally for the party. Do make sure to maintain your skin routine – if you haven’t switched your summer cream for a moisturizing lotion yet, it’s time to ditch the summer routine to focus on keeping your skin hydrated and protected against the cold.

Accessories? Just add some sparkles

Last, but not least, turn your maxi dress into a party outfit with the right accessories. In other words, you need party shoes that are comfortable and practical. Why practical? Because just like your maxi dress, you want to be able to wear your shoes more than once. A pair of simple bow mules can keep your feet happy all night long, and steal the show from everyone else. For a touch a glitter,  you can pick mules with a glitter or metal front strap that will shine under the disco lights. Mules are also a big trend with skinny jeans at the moment so that you can be sure that your investment will not be wasted!


Keeping your party outfit low key comes with a dual advantage. Firstly, you save your budget for Christmas shopping. Secondly, this keeps you looking professional and polished at your office event!


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Accessorize Like A Pro

One of the best ways that you can transform any outfit is with some jewelry. The right combination can help to add the finishing touches to any well-thought-out attire, but you need to know what you are doing. Though I can’t pretend to have all the answers here,  I can give you some useful and easy to follow advice that you can put into practice yourself.

Jewelry Should Add Value to Your Outfit

Two of the most common jewelry sins you can commit are over-accessorizing and under-accessorizing. If you wear too many items, this will detract from the ones that you want to draw attention to. Wear too few and they won’t stand out. Also, you should avoid wearing the same items day after day as you have not selected them to specifically complement your outfit.

One way to tackle this issue is with Swarovski as they have amazing and unique pieces that will help you avoid over-accessorizing, but will give your outfit that extra push it needs to stand out.

Consider Your Facial and Body Features

When you are buying jewelry, you need to consider how it is going to match up with your facial features as well as your outfits. For example, if you want to draw attention to your ears, you can do long, dangling earrings. However, some simple studs are a more subtle approach, and when you are buying items to be worn on the rest of your body such as necklaces and bracelets, you should also think about the lengthening/shortening effect that each one of them has.

Complement Your Skin Tone As Well

The final main consideration which you need to make when you are accessorizing jewelry is making it work with your skin tone. Ultimately, the best way to work out which metals look best for you is by trying on a number of different pieces and comparing and contrasting. If you have cool and pale skin, you may want to try some warming tones such as gold, whereas the opposite tends to be true for people with darker skin tones, so opt for a cooling color such as silver.

 

Accessorizing with jewelry is something which takes a bit of practice, but once you become good at it, you can really transform the look and style of any outfit which you put on.


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Getting "real" with The RealReal: An Online Luxury Consignment

Why Shop Luxury Consignment

Consignment is a great deal for their customers and the seller because they both are able to save money. Millions of consignment items are sold each year through hundreds of retailers for consumers to enjoy popular items that are on trend and gently used. You can find a local consignment shop with many popular items, but online purchases with major retailers like the RealReal have become a cool new way to shop for cool trends and hard to find clothing items, shoes, or accessories. Their online store gives you an opportunity to shop when you want, from the comforts of your home, and many forms of payment are accepted.

Why Customers Are Choosing RealReal

The RealReal is a leader in luxury consignment. They're able to keep low prices on all the great items you'll pay more for at a department store. All of their items are authentic and there is a seller to back each brand. You can enjoy popular brands like Hermes, Louis Vuitton, and Gucci to name a few. Each item is backed with a complete customer service warranty. Their items give you the luxury of feeling comfortable about returning a piece that doesn't fit.

First-time customers have the opportunity to take part in promotional offers for free shipping. They also offer a referral program for additional savings opportunities. That's right; introduce your friends and family to RealReal and save. Also make sure to subscribe to their free monthly newsletter to find out about new items. They make filling up your shopping cart fun and similar to your experience at a regular retailer store. Browse their list of items, place it in your shopping cart, apply any promotional codes, and then checkout with many forms of payment accepted directly on their site.

Visit the RealReal and upgrade your basic wardrobe with luxury consignment today.


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Accessorizing: The Right (And Wrong) Way To Get Creative

The accessories you wear can make an instant impact on your look, lift any outfit, and help you stand out from the crowd. But accessorizing the wrong way can result in a severe style disaster. Let’s take a look at everything you need to know about how to accessorize the right way, and make sure you stay on point, on-trend, and avoid making mistakes.

Keep It Simple

While accessories can lift any outfit, they are also capable of overpowering it completely. You might wear an attractive bunch of bangles as a highlight, for example, but combining it with five or six necklaces is probably overdoing it - and vice versa. Too much jewelry can look a little trashy, so if you want to pile it on, only focus on one particular area and go plain and straightforward everywhere else.

 

Be Appropriate

Don’t turn up for work wearing your chunkiest, dangly earrings - simple and professional is all you need. Keep your playful jewelry and accessories for nights out and special occasions.

 

Don’t Hide

Accessories should complement your clothes, not hide or overpower them. It’s the same principle for your face. A large, low brimmed hat paired with an enormous pair of sunglasses of your choice will make you appear like you are trying to hide, and won’t do your appearance any favors. So, if you are wearing a hat, be sensible about your choice of eyewear. And if you do go for the chunky looking glasses, consider dressing in a smaller hat, cap, or even a headscarf.

 

It’s All About The Bag & Shoes

The plainest of outfits can look stunning with the simple addition of a great pair of shoes - and even more so when you have a bag or a clutch to match. There’s no need to splash out hundreds - or thousands - of dollars on a new pair of Louboutins, however. There are plenty of budget-friendly brands out there and off-season sales where you can pick up bargains and look great for less.

 

Highlight Your Best Points

Accessories not only include your outer features, but your inner ones too! A bra con be disastrous to your look, especially if it's the wrong fit and not made for your body type. Knix's comfy bras are perfect for your specific body type and just as the name says, they are comfy too!

 

Color On Monochrome

If you are wearing a monochrome outfit, choose a more exciting color scheme for your accessories. Similarly, if you are going out in a colorful floral print dress, keep your jewelry and accessories nice and straightforward. Use the color of your accessories to highlight what you are wearing, too. For example, if you are wearing brown clothing, you might offset it with amber or orange stones, or a yellow scarf and shoes.

 

As you can see, it’s easy to get accessorizing wrong - but it won't’ take much to get it right. If you have any tips to share, feel free to do so below!


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OOTD | DTLA Vibes + Update!

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Happy Thursday!

I hope you all had a wonderful holiday with you loved ones and are enjoying your time off (if you received it) because I know I am!! It feels so good to have a month off from my doctoral program and internship to just relax and not do a damn thang (raise your hand if you can relate).

While I'm on my break, I plan on "putting in werk" to get you all as many posts as possible because I feel as though I've been very neglectful lately with everything that I have going on with school (I promise imma do better in the New Year y'all).

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School has been going great! I am learning so much that has been so applicable in not only my internship, but life in general. I am entering the 2nd semester of my 2nd year and time has been going by fast.... only 2 1/2 more years to go!!!

As far as my internship, it is INTENSE but rewarding at the same time and I am feeling like a Clinical Psychologist/Neuro-Psychologist everyday. I am fortunate enough to have the opportunity to gain experience in a multidisciplinary behavioral health environment where my patient demographic spans the DSM. I feel so honored to be able to help others who are going through difficulties to help them gain control and insight of their lives.

I've also finished up a tedious application process for a Health Professions Scholarship for the Air Force to be an Air Force Psychologist. The reason I decided to start my career this route is because the training is impeccable and I will have the opportunity to not only gain experience in advanced and new research techniques in the field, but I will have the opportunity to work in different areas of the field (providing therapeutic services, consulting with the Dept. of Defense and other governmental agencies, Neuropsychological Testing, Deployment clearance testing, etc...). I find out in the New Year if I get accepted or not.... *FINGERS CROSSED*

If you all want to hear more about being in a Clinical Psychology doctoral program... COMMENT BELOW or EMAIL ME and I will gladly respond :-)

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:: OUTFIT DETAILS ::

Jacket: Wilson's Leather | Dress: Akira | Boots: Traffic Shoe


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OOTD | Sitting Up In My Room

Living in Los Angeles is starting to grow on me (just a little). I think it's mainly because of my apartment in Downtown LA. I love the hustle and bustle of the city life, the urban streets, graffiti and art, immense array of shopping, restaurants, nightlife and best of all everything is walking distance! Living in downtown is like a whole different world compared to the mountains and palm tress that you would mostly see here.

This outfit for me is perfect for a casual day in Downtown LA, especially if you are walking and exploring the area because it provides you with comfort for walking while looking uber stylish.

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:: OUTFIT DETAILS ::

Sweater: H&M  | Boyfriend Jeans: Old Navy  | Booties: Charlotte Russe


I decided to make the red sweater is the focus of this outfit by muting my bottom pieces (the black booties and the jeans) and adding a highlight accentuate the top (i.e. the gold jewelry) and I think it came out great as I got a lot of compliments from people walking the street. I still wanted to add a bit of edge to this look (going for a downtown urban feel), so I thought these ripped boyfriend jeans would do that.

I call this look.... downtown living.

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HOW DOES YOUR LOOK MATCH YOUR ENVIRONMENT?? COMMENT BELOW....

Video Credits: 

Videographer: Joseph Reeves   | MUA: Johanna


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Western Vibes | OOTD Halloween Edition

I am finally back to doing my outfit of the day (OOTD) visuals and I am too excited!! If you can recall, I started this project back in Spring/Summer 2016 when I was in Atlanta, but had to stop because I uprooted my life across the country to Los Angeles to start my doctorate Clinical Psychology program (I will do a post soon about my experience, etc.). It took me awhile (about a year to be exact) to find a crew that I vibe with and now the wait is ova!!

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I thought this outfit was so perfect and I put it together off of a whim. It definitely was giving me "fashionable California hiking fall vibes." Since the weather here is so in-congruent to the season (aka it's hot as hell), I decided to pair these bell bottom jeans with a crop top and a faux fur vest to give western vibes.

This weather adjustment is so stressful because while it is fall in most places in the country in October, we just had this ridiculous heat wave this week where the temp was in the 100's!!! Talk about "pissed because you got a bomb fall wardrobe that you can barely wear". However, I will not be defeated.

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:: OUTFIT DETAILS ::

Crop Top: Marshalls | Faux Fur Vest: Nordstroms | Jeans: Abercrombie and Fitch 

Brim Hat: TJ Maxx | Boots (knee-length): Belk


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Despite the weather.... Fall is my favorite time of year because it's when you can really show off your style and creative-ness through layering. During this time, I love to either play up the accessories (like hats, belts, scarves), or play up layering my outfits (pairing a blazer with a sweater, etc). 

Color trends for this season that I am looking at doing will be plays off of emerald, orange, red, gold, plum, fuchsia and of course black. 

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What are your "go-to" looks for this season?

Credits:

Videographer/Photographer: Edwin Glass Rivera | MUA: Denise Medina


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Wicked Winter Wardrobes and Where to Find Them

While summer is great for showing off a healthy glow and revealing a bit of skin, winter is the ideal season for showing off your wardrobe. It’s the perfect excuse to let your sense of style do the talking as it’s really all we got in these chilly temperatures, forcing us to dress up in layers of clothes.

Spruce your winter style up this season by preparing your wardrobe for the seasonal changes, and you might just be able to snatch up a few of the best buys. They’ll all be gone by December, you know.

Look over your inventory first

Some wardrobes are neat and beautiful while others look a hot mess most of the time. If you belong to the last category, it’s a good idea to tidy up a bit before you start to assemble a winter style. A large wardrobe is also likely to hide a lot of gems which you don’t even know about - and if it’s rather small, you’ll probably benefit from the extra space.

Store away your summer clothes if you haven’t already done so; by vacuum sealing them, you’ll be able to stack away all of those summer dresses and loose tops without taking up any storage space. Put the neatly sealed packs in your suitcase, ready for whenever you need a mid-winter trip to sunnier shores.

Layers and combinations

The fashion industry would just love it if we all made a habit out of upgrading our wardrobes every season. A new autumn look for August, a few pieces of winter garments in November, mandatory spring fashion staples for March and, of course, an entirely new summer wardrobe in June.

It is not necessary, and you probably have a lot of clothes already to create a unique and exciting look with, so take a bit of pressure off your wallet and experiment with what you already have. Try different combinations of layers, and see if you’re able to assemble at least ten different outfits with what you have on hand.

Treat yourself to what you need

When you’ve gone through all of this, you might realize what you actually need in order to create more outfits. If you get tired of garments easily and feel a bit over it after a few months, you should consider spending money on a neat necklace or other jewelry instead. You will be excited about it for a lot longer, and will be able to show it off even when you’re wearing layers of clothes; head over to kopolonia and browse through some fashion staples of this season.

The easiest and cheapest way to upgrade your winter look is to add a few new accessories. You don’t have to go all out and buy every new piece of fluffy knit you can get your hands on - just go over what you have, assemble a few outfits, and treat yourself to what you actually need... Then you can face the snow and ice in style, effortlessly warm and fashionable without spending an entire paycheck on it.

Have fun with colors

Walking out into the gray streets lately, and all we see are black umbrellas. Black coats as well, jackets, scarves, you name it - everyone looks good in darker shades, so they all seem to wear it. Maybe it’s because we tend to gravitate towards conformity, trying not to stand out too much on a dull Tuesday morning in the middle of November - but it’s kind of sad, isn’t it?

Spruce your wardrobe and the view of your passersby up a bit this winter by investing in a statement faux fur. It will keep you ridiculously warm and cozy too, so you get to brighten everyone’s mood while staying comfortable. Pair it with your best skinny jeans, some sturdy ankle boots or those over-the-knee boots that are so trendy this season, and it should be easy enough to feel totally in-sync with winter.

If you really prefer your black wool coat, that’s alright - just think about other ways to introduce a bit of color in your life. Most people are intuitively good at this, and they’ll take a look at their own pale reflection staring back at them, and decide to put a bit of lipstick on for that extra glow.

It really helps, so take a look at this guide to find the kind of lip shades that may be the perfect match for your winter wardrobe.

Focus on staying warm

Some people don’t mind the snow and wind, and we see them walking around in t-shirts still. We’re not all like that and, if given the option, we would easily choose to stay warm and dry rather than looking stylish. Luckily, it’s easy to get the best of both worlds when you have such an amazing selection of knit sweaters to choose from. 

When you invest in a proper chunky sweater, ala those Marius sweaters, you’ll be able to stay dry and cozy. You can just toss one on before a quick trip to the grocery store, and its timeless design will keep you from growing tired of it.

 

By buying quality pieces of clothing, you’ll be able to silence the consumerist inside of you as well - you know, that voice that moved into your head when you turned fourteen, which keeps telling you to buy something new.

Take care of the clothes and accessories you buy now instead, and they’ll hang around for a longer time. You might even be able to let your daughter move into that chunky knit sweater if you take good enough care of it, or watch her rock the same leather bag you used to pride yourself on a few years back.

Winter fashion is exciting, but it should also be sustainable.


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Need Some Fashion Inspiration? The Style Ideas To Consider

Sometimes we can all get ourselves into a fashion rut. Not sure what to wear from one day to the next, or even how you want to go about season changes. We can all be at that point where we stare into the wardrobe and feel like you have nothing to wear. Often, we can be bombarded with too many choices, which in some ways can hinder our chances of making the right outf

So what do you do if you need some fashion inspiration? Look through magazines endlessly and feel the need to buy yet more clothes? Perhaps! Maybe you look for hours on Pinterest about seasonal offerings and how you may wear them. Maybe! But what you can do is try and mix things up a little and certainly step out of your comfort zone once more. I wanted to share with you some of the inspirational fashion style ideas that you could consider if you find yourself in a rut when it comes to your clothing and sense of style. I hope it enables you to feel revitalized by your fashion choices and have the confidence to step out with pride once more.

A capsule wardrobe

Let’s be honest, you don’t need to have a lot of clothes in your wardrobe to be stylish. Making key choices and investing in pieces of clothing that you can mix and match, can often be a great financial and style decision. What it does do, is eliminate the amount of choice you have. A capsule wardrobe means that different items of clothing can be put together to create numerous different outfit options. Less cost and more style, what isn’t to love? So how do you go about creating one? It is simple as choosing key pieces. Top halves bottom halves and accessories, that are a mix of colors and fabrics that can be mixed together perfectly. Thankfully, websites like Pinterest are a wash with capsule wardrobe inspiration. Some people use this principle for all aspects of their wardrobe. For example, having a capsule wardrobe for work attire, going out socially, events and even informal wear. It takes the pressure away and enables you to feel confident with your choices.

Injecting color into your clothing choices

Color is a great way to feel more inspired with your clothing choices. Perhaps you want to consider adding some seasonal colors into the mix when things start to change. For example, yellows and pinks in the summer and burgundy and mustard tones in autumn. Not that you want to be stereotypical. Color can be worn at any time of the year, winter is the ideal time for a bright red, if you wanted. It can be the perfect solution to really inspire you with different fashion choices. Perhaps a shirt would be you go to thing, but changing the color from something you would usually go for makes a familiar item of clothing feel different on you. Color can also really help you increase your confidence, as you find different tones that work well with your skin tone and even your hair or eye colors. If you are unsure on what types of colors would suit you, there are some great guides online to help you distinguish what might work well with the way you look.

Revamp some of your older items

At whatever time of year, especially at a season change, you may find that you struggle more with your current clothing situation. However, you may find that some of those items don’t quite fit the same or look as good as they once did. But don’t be dismayed, this is where you can get a little creative with your fashion choices and feel inspired once more. It doesn’t cost much to reinvent those much-loved items. Perhaps cutting trousers into funky shorts in the summer. Adding some motifs or design elements to t-shirts or jackets. You could even cut sleeves tops and make them look more funky. There are some amazing ideas on Pinterest, and this website can be a great source for things like this.  

Adding different accessories to mix things up

Accessories are a great way to change the way an outfit looks. One method is to use hats, which are great at any time of year. Summer hats in the heat of the day, winter hats when it gets too cold. Or even something more sophisticated can dramatically change the way an outfit looks. But it isn’t just hats, there are other things you can use like statement necklaces or earrings. Perhaps being more adventurous than you would normally. Why not try something new or just slowly start changing things up a little? 

Going all “matchy matchy” with your other half

Sometimes it's worth taking some inspiration from your partner. Maybe even matching or coordinating your outfits in some way. Perhaps starting with matching accessories like gold chains designed by Frost Nyc or taking things on a different level and coordinating with the colors your wear. You have all seen it at things like weddings, where a man is wearing a tie in the same color as their partners dress. But sometimes just taking inspiration, for example if your partner is particularly smart with their appearance, take a leaf out of their book and try it yourself. You may find a new way of dressing and revamping your wardrobe in the process.

Put more focus on the shoes you wear

Shoes are by far one of the easiest ways you can change the way an outfit feels and looks. A pair of jeans teamed with a normal top can be casual one minute and then be completely changed the next by simply changing the shoes you are wearing. Focusing on this side of things alone can help you to start feeling better about the clothes you are wearing. If you always seem to wear one sort of style of shoe, change things up a little. Why not try a different style of shoe for a change and see the difference it could make in regards to how you look but also more importantly how you feel in the clothes you wear.

Clear out the clutter in your wardrobe

Often we can get ourselves into a rut of feeling drab just by looking in our wardrobe and not being able to see past the clutter. Are you one of those people that keep items of clothing just in case? We discussed earlier about having too much choice. Maybe you are one of those people who are hoping to fit back into a particular item of clothing one day or something you think will be trendy again once more? If you haven't worn something in over a year what makes you think you ever will? Is it time to ditch the clutter? Perhaps really look at what you have in your wardrobe and make some tough decisions. You may find that you feel far more inspired with less to choose from. 

Dressing for your figure and body shape

Finally, dressing for your body shape and figure can make a huge difference. Not only to how you look in the clothes you are wearing, but it can definitely make an impact on how you feel and your confidence levels. Sometimes you need some guidance on this, and thankfully there are some great tips online to help you distinguish the type of cuts, fabrics and shapes of clothing that are ideal for your own body shape. Often just making this change alone can drastically change the way you approach your shopping and how you dress daily. Feeling more comforable in your own skin.

 

I hope that these tips help you gain some more fashion inspiration and change up your style. Often just gaining some new ideas is the only inspiration you need.


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